A Symbol of Tokyo Youth: Meet Jumadiba
Hip-hop is on an upward slope in terms of popularity in Japan.
From the scene are emerging the most innovative, genre-bending artists, and the harmony and competition within this ever-changing community are prominent. Throughout the fluctuation of trends, Jumadiba, a Tokyo-based rapper, never fails to catch the attention of the city.
While studying videography at university four years ago, Jumadiba was still looking for a creative outlet where he could express himself with more ease and connection. Hip-hop music was trending then, especially on SoundCloud, so it was only natural that he tried it out. As expected, this genre was the missing piece of the puzzle. With his unique take on normcore fashion and his remarkable flow, he quickly rose to be an influential player in the underground rap scene.
His style is very much different from the mainstream hip-hop in Japan. It’s easy to recognize the UK drill and grime influences. Layered with Japanese lyrics, Buddhist references, and samplings of football chants, he is representative of the mindset of many Tokyoite youths, especially his views on materialism, fame, and work. His down-to-earth personality attracts many through his music, and Jumadiba strikes out as the only one of his kind, artistry-wise.
Though his music and performances are enough to make a lasting impression, his music videos bring everything to a higher level. Forget the standard: Jumadiba simultaneously brings out an indie feel to his trap songs, all while playing with colors, lighting, and occasionally irony. What’s important about his videos is that they show the gritty and authentic side of Tokyo, stripped from all props and costumes, with all of its concrete buildings, parking lots, small rooms, and the simple side of nightlife.
Street culture finds grace through Jumadiba, and it’s clear he honors authenticity. There is no doubt that Jumadiba is one of the coolest artists in the underground Tokyo hip-hop scene, and he is definitely a rapper you want to keep your eyes on.
About the Author:
Mizuki Khoury
Born in Montreal, based in Tokyo. Sabukaru’s senior writer and works as an artist under Exit Number Five.
