Ura-HaraGuest UserOctober 03, 2022japanese, subculture, original, culture, japan, art, japanese art, design, graphic, tech, techonology, sony, ASAYAN, asayan

It's a Sony World [Asayan 2000-5]

Ura-HaraGuest UserOctober 03, 2022japanese, subculture, original, culture, japan, art, japanese art, design, graphic, tech, techonology, sony, ASAYAN, asayan

The year 2000, the beginning of a new millennium and marking the 54th anniversary of the founding of a little Japanese company known as Sony. Responsible for the Walkman, PlayStation, Vaio, etc, make up a large succession of notable products. Pioneering new frontiers in electronics with cutting edge technology and innovative design. Examining the appeal of a global brand, the pride of Japan, continuing to take on new challenges and move forward at the dawn of the 21st century.

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This collaborative article between TOKYOMILKSHOP and Sabukaru is part of an ongoing series that explores the forgotten history of Ura-hara through vintage magazine scans & everything pre-internet. Keep an eye out for more topics to come.

The ability to create products that are compatible and creative is the core of Sony’s appeal to not only Sony experts but Japan as a collective. Sony’s powerful attitude towards creating quintessential products with a unique spin is the reason why products such as the Walkman are still celebrated and continue to receive numerous features in design exhibitions around the world. The innovation of Vaio in 2000 pushed the bounds for connection with Vaio gear such as the Vaio Music Clip, a tool for enjoying music distribution via the Internet years before streaming became commonplace.

Another attribute that’s often overlooked regarding the Urahara movement is the creator's sense of curation in lifestyle products outside of fashion. Creators such as Hiroshi Fujiwara, Takei Goodman, Tsuyoshi Takagi & Nick Mankey were advocates for Sony technology within the Harajuku apparatus. Several creators across all mediums in addition to the names mentioned built a unique eclectic community connected to Sony products giving the corporation an authentic edge. The approach Sony has with its products parallels the Urahara movement's approach to lifestyle. If you don't believe us, then this quote from Hiroshi Fujiwara says it all.