adidas Y-3 Proves why Yohji is Still the Greatest Renegade in Fashion
Continuing their ongoing legacy, adidas and Yohji Yamamoto once again join forces to formulate another season of elegant design means performance-driven garments with Y-3.
Ever since their marital romance occurred, the visceral duo has frequently released collections that embody juxtaposition, questioning the limits of traditional leisurewear.
Their SS24 looks to not only do the same but revisit core values and aesthetics in a love letter to both adidas’ sports-driven history and Yohji’s avant-garde philosophy.
With a focus on ‘Contra-Natural’, the synthetic and organic are engulfed into each other in this testament to elevated sportswear. Heavy-duty outwear and oversized pockets and trousers are littered throughout the collection, with particular attention spent on forms and functions within each piece. Bold silhouettes are garnished with straps and silver buttons; varnished in black and white throughout, SS24 is a boisterous yet contrastingly sleek and sophisticated collection calling back to Yohji’s ideological flair.
With compliments to the styling and direction for this editorial, what is seen here is beautiful curiosity and intrigue. Playful silhouettes and exaggerations of hair and accessories coerce you into looking deeper, unraveling more and more with each look. Whilst colour is not the focal point, the signature Yohji pantones of black, grey, and white only further enhance the visuals by creating an atmospheric pull towards the garments and model; the muted and understated tones only multiply the already extravagant embellishments of garments.
Hitting a global audience now 2 decades ago, Y-3 has played a pivotal role in the modern strategy of collaborations between high-end luxury and sportswear brands. Now seen as the norm, the Y-3 project at its time was a daring leap of faith, one in which both parties firmly landed on their feet and continued to stride forward. Despite its varying ups and down, there’s no denying that Y-3 is a testament to experimental partnerships and has confidently stood the test of time.
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