OALLERY Collaborates with Worldwide Cultural Leaders to Celebrate their 5th Anniversary
Nestled in the beautiful city of Amsterdam is our close friends OALLERY, a store which pride themselves on an ultimate curation of brands. Acting as a beacon for both urban and contemporary fashion, the 4-story high building not only supplies the pinnacle of modern apparel and clothing from the likes of Acronym and Andersson Bell, but also offers a cultural extrusion, supplying the streets of Amsterdam with some of the best brands overseas.
Five years ago, the store opened its doors in the antique district in the heart of Amsterdam, with over 400 square meters filled with inspiring and exclusive brands that, at that point, you would not be able to find anywhere else in the city. From fan favourites such as Needles and Human Made to up and coming powerhouses such as BoTT, OALLERY invites the fashion hungry consumers into a mixture of varied style tribes from the past, present, and near future.
Now, as they celebrate five years of continuous growth, OALLERY collaborates with several brands and artist, Futura, channelling influences from Dutch culture and the city of Amsterdam. As well as this, the team invites us over to produce our own editorial, showcasing all 6 pieces of apparel available through our own lens.
First up is the Human Made collaboration, and with their close ties to the brand and Nigo this is a match made in heaven. Tulip season is the inspiration, with a playful graphic adorning both black and white colourways of a summer essential ready for festival season. Being the most anticipated release out of the collaborations, this is the second time the Japanese brand has joined forces with the Dutch store for collaborative items, as a Human Made x Futura T-shirt was released exclusively at OALLERY in 2019.
For their collaboration with Futura the store opted for a collaborative Delft blue plate, hand painted and produced by Royal Delft. It's this eclectic mix between what's seen as an artisanal Dutch Art form, made by artisans, some of which have over 40 years of experience hand painting at Royal Delft, combined with the contemporary graffiti aesthetics of Futura and his iconic pointman illustration, that makes collaborations curated by OALLERY surprising and refreshing. The release of these plates comes with a hoodie and a t-shirt with a graphic of a Futura delft blue tile, another typical Dutch symbol with a contemporary twist.
Burgundy is synonymous with the iconic ‘Amsterdammertjes’ street poles blocking automotive traffic throughout the city, decorative of the streets of Amsterdam. This color was assigned to the headwear with cult following from Captain’s Zen Garden. It's also refreshing to see the color burgundy make a return within the streetwear space, signifying a certain nostalgia for the streetwear and fashion landscape from about a decade ago, when the color was popular amongst the streetwear scene in Amsterdam.
Emerging brand, Adish, became a staple within OALLERY’s brand portfolio, quickly gaining a cult following in Amsterdam through their mix of traditional palestinian craftsmanship with contemporary graphics and silhouettes. For this collaboration, OALLERY and Adish took inspiration from the three crosses presented on the flag of Amsterdam, which has also become a popular arm tattoo amongst locals, more often than not, located at the same location of the embroidery found on the t-shirt.
Collaborations in fashion happen frequently, and nowadays, everyone collaborates with one another, often just for the sake of collaborating. It is refreshing, in this case, to see the results of the effort to tell a story and create a conversation between the brands, the city of Amsterdam and OALLERY.
The collaborations will launch publicly the 28th of May in-store, with remaining stock sold online the week after.
Editorial Credits:
Producer: Natsuki Ludwig
Stylist: Joe Goodwin
Photographer: Olly Geary
Model: Gia-tin
