Sabukaru presents Baracuta G4 Jacket with NSS Magazine
Baracuta's G4 Jacket, an iconic model from the equally iconic British brand, sits at the intersection of British sartorial heritage and Baracuta's signature approach to functionality. In fact, the G4 was born when the Miller brothers, creators of the brand, signed a jacket with a more relaxed silhouette, free of elastics and constraints. That's how the jacket that, today, is spread all over the world was born.
With its soft, loose fit that doesn't constrain but follows the lines of the body, by the 1950s the G4 had already become an alternative to the smart jacket for young American college students, who sought for their looks: a middle ground between formality and comfort. The jacket soon became the representation of a new ideal lifestyle, where coolness was separated from the idea of social class.
Thanks to this unique heritage It is precisely this unique heritage of Baracuta's G4 Jacket, the project "The Alternative" was born - a wide-ranging project that gives voice to international communities, each of which represents a defined style and a clear affiliation that moves across the globe.
Born in the UK, the G4 jacket has come a long way from being worn by US college students in the 1950s to becoming the symbol of the Mod culture and Brit-pop scene later on.
To underline the timelessness of the iconic and unique heritage of the jacket,
NSS Magazine and Baracuta tapped Sabukaru.online for a contemporary, Japanese perspective on the G4.
"We wanted to tell the true feeling of the streets of Tokyo," explain the creatives at Sabukaru who reinterpreted Baracuta's G4 Jacket for The Alternative project.
““That’s the classic Sabukaru approach: working with key players in youth culture and the creative scene. That’s how we wanted to represent and compose the styling of the G4. A contemporary look at Tokyo style through a timeless jacket.””
The protagonists of the shooting signed by Sabukaru are Taro, the face of the campaign and international model, as well as the protagonist of the Japanese capital's nightlife; Udai, photographer who comes from the Youthquake collective; and Kei, the stylist, who is also the founder and creative director of the Car Service brand.
Strolling through the beautiful Nakameguro Area and dropping by the legendary Breakfast Club Tokyo, the G4's incredibly versatile and timeless look take center stage in our editorial. With a truly special look and quality, the G4 is a timeless piece of clothing that will always be in style and let the wearer be able to interpret it his or her way.
Credit:
Production @bianco_bianco_tokyo
Photos:@udai65
Styling: @_hsmt
Model:@taroimai
Producer @martaespinosagil, @kawaii_casey, @atkgi
Art Direction @truetosize, @mrbianco
H&M: @dongbing1120
Special Thanks to: @breakfastclubtokyo, @mamaluli
