CultureAdrian BiancoMay 14, 2017tech wear, nikelab ACG, errolson hugh ACG - How Nike Changed The Narrative Of Hype 2017 - the hype is real. 2017 Nike stays real: How Nike changed the way we think about hyped products. CultureAdrian BiancoMay 14, 2017tech wear, nikelab ACG, errolson hugh