The Brand Leading the Tokyo Underground Youth - BoTT
Most of you reading this know already that Japan is one of the global leaders of everything related to street culture.
While there may be a ton of brands you can think of today that come from the country, today there is one that sticks out from the rest in the youth scene - BoTT.
BoTT, which stands for Birth of The Teenager, was founded in 2019, and is directed and designed by Tokyo based graphic designer & artist TEITO. Having recently released their Spring/Summer 2022 collection, the following BoTT has is unmatched in the scene.
From releases at Dover Street Market, collaborations with names both in and out of Japan like UMBRO, Larry Clark, Divinities, Apple Butter Store, just to name a few. We can expect this list to get bigger & crazier too.
What makes BoTT so unique is that it isn't just the exclusive collaborations that are creating the hundreds-of-people-long lines. Their inline items, like the occasionally released OG Logo series, generate equally, if not more excitement. This is due to BoTT's perfectly and carefully thought out brand image, not overplaying with any branding but also maintaining a signature style that is recognizable.
Being only 3 years young, BoTT has made its way up fast as a favorite of both fans and big names alike.
Having deep connections with Tokyo's heavily intertwined underground youth scene, you're likely to see BoTT on and off the stage at your next visit to a club, on pro and amateur skaters, and just simply on a walk through the streets.
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