Javier Sosa

The NPC-ification of Society and Culture

Javier Sosa
The NPC-ification of Society and Culture
 

NPCs have long existed in the background of video games, but today the term has escaped the screen and entered our cultural vocabulary. Non-Playable Characters, a new book edited and published by LAN Party (Vienna Kim & Benoit Palop), explores how the idea of the NPC has become a powerful metaphor for life in networked society.


 

Through contributions from theorists, artists, journalists and game modders, the book traces how automated behaviours, scripted roles and algorithmic systems shape everything from online identities to political discourse.

Moving through themes like NPC-ification, surveillance capitalism, the emotion economy and the blurred boundary between AI and human agency, the collection asks a deeper question: what does the rise of the NPC reveal about our own humanness in the age of Big Tech and accelerating artificial intelligence? Rather than remaining silent background figures, these NPCs begin to speak back.


​​Description of the book

'Non-Playable Characters' is a book that brings together the contributions of eight theorists, curators, artists, journalists and game modders, each offering a distinct lens on what it means to be a 'non-playable character' (NPC) in today’s networked society.

At the core of this collection lies a deeper inquiry into NPCs and AI, agency vs. servitude, NPC-ification, surveillance capitalism, and the emotion economy. It examines how automated roles and behaviours are embedded in our digital environments, and how they shape our affective, cultural and political realities.

'Non-Playable Characters' is one of the first efforts at assembling disparate ideas and explorations of what the NPC is, what it does, and how it might even speak back. Through it, we explore what the NPC phenomenon reveals about our own humanness in the age of Big Tech and AI accelerationism.

About LAN Party

Vienna Kim and Benoît Palop (LAN Party) are writers, researchers and curators of digital art. They created LAN Party, their curatorial and research duo, in 2023.

Vienna is an art historian, writer and curator with a specialisation in new media art and technologies. After obtaining her BA in Art History from the University of St Andrews, and her MA in Art Business from the Sotheby’s Institute of Art, London, she has dedicated her career to exploring the intersection of the art market and technology. She has worked as a freelance writer for nine years, exploring a range of topics about art on the blockchain, internet subcultures, and video game art. Publications include WIRED Japan, Fisheye Immersive, Le Random Editorial, Photo London and Business of Fashion.

Benoit is a digital culture producer, writer, and curator with over 13 years of experience across digital art and decentralized networks. He holds a Master’s degree in Digital Media Research from Sorbonne University in Paris. His work explores how digital ecosystems shape culture, with a particular focus on net subcultures and emerging internet paradigms. He has collaborated with MUTEK, WIRED Japan, VICE, i-D, Lens Chain, SuperRare, Superstudio, M+ Museum, gallery.so, and the Society for Arts and Technology.


 

Editor: Xavi Sosa