adidas

From the stadium to the streets: how football culture shaped contemporary style

There’s an age-old sporting adage, used by some to highlight a relentless focus on performance: do your talking on the field. But when it comes to the so-called beautiful game aesthetics, style, and fashion have always been written into the code, both on and off the pitch.

From the stadium to the streets: how football culture shaped contemporary style

The Wales Bonner Phenomenon - How the Designer Breathed New Life into adidas

Aside from her own range that continues to be celebrated, it’s what the 31-year-old female designer has done with adidas that truly is a moment of magic.

The Wales Bonner Phenomenon - How the Designer Breathed New Life into adidas