Rock n’ roll inspired fashion with a cult Tokyo reputation.

A Urahara classic.

Weird, unconventional, and offbeat.

Deconstructionist design with a dramatic affinity.

Woven into the history of streetwear and fashion, Chris Gibbs is one of the originators of the scene.

Meet the Face of Japanese Sneaker Culture.

We take a deep-dive into the archives to unearth the Urahara roots of the adidas CAMPUS SUPREME SOLE

When Undercover and Kaws joined forces for a capsule collection.

Hiroshi Fujiwara’s spinning journey.

One of the first artist on the APE SOUNDS Record Label.

Meet Kimihisa Senju, a Tokyo street legend.

Meet MIMIC, the group of streetwear-otakus keeping information and knowledge of the Ura-Hara period alive.

The controversial Nike ad that faced Tokyo.

The key brand before fragment design.

Another Japanese streetwear brand founded by Hiroshi Fujiwara.

An introduction to one of the most influential Urahara brands that continues to inspire designers to this day.