PROTOTYP – The Adrenaline Junkie Fashion Brand
It is more important than ever in fashion today to build a cultural universe around a brand; not merely create great products to be worn and enjoyed, but also develop a narrative behind the clothing that provides a ‘why’ and not just a ‘what’ to your audience.
None are doing it much better than PROTOYP, the eccentric fashion label putting a new emphasis on the meaning of high-performance apparel.
Based in Taiwan, the brand brings together a mixture of technical design, workwear sophistication, and new-age avant-garde flare, PROTOYP sits on the knife edges between genres. Throughout the brand, they provide contemporary garments and accessories that are nuanced with sportswear detailing.
Key items such as the caps with attached sports glasses or the pullovers with racecar-like decals are what really highlights the essence of PROTOYP, and accompanying these stand-out pieces are considered staples that focus on both form and functionality.
Where PROTOYP truly stand out though is their visual language and communication. Dedicated to building a world around high-octane, high-adrenaline activities, littered across their Instagram page is a minefield of eye-catching creative that we can’t help but love. From an editorial in the sky to their focus on formula one cars to their GTA-like spoof video, PROTOTYP is not just a fashion brand, but a creative platform dedicated to building a world around their clothing.
