The Girl on the Rabbit Horse: YVMIN SS23 by Yuanbo Li
Lust for life is an essential component of romance: the desire to be free, the desire for art, and the desire for passion.
Liberation is a fluid sentiment romantically, and daintiness loses its superficiality as Aphrodite’s call comes to play. Beauty, love, and youth are often symbolized in pink, a tender yet bubbly color, and though there are so many individual interpretations, it’s homed in the category of mystique and girlhood.
YVMIN rejuvenates its Paradise Campaign for SS23 through this notion. Represented by an esoteric storyline of an elusive girl growing out of harnessed comfort zones as she rides on her rabbit horse, it’s a powerful vision of frothy bliss and imagination.
Founded ten years ago, YVMIN is a brand adored by the world wide web. Ceaselessly releasing jewelry collections worthy of royal status, YVMIN reinvents the purpose of accessories. In fact, Xiaoyu Zhang and Min Li, the designers, have gone viral for their fashion-forward prosthetic leg casings, chrome-gleaming, and as innovative as ever. This time, their creativity didn’t disappoint; though the YVMIN duo routinely continues to amaze, the YVMIN SS23 Paradise Campaign “Rabbit on Midsummer Night”’s release is wonderfully astounding, and the majesticness of this could only be shot by Yuanbo Li.
A graduate of the London College of Fashion, Li is a photographer that fuses London’s evergreen avant-garde fashion roots and Shanghai’s fast-paced innovations enriching its already bountiful culture.
Through his lens, we dive into a dreamy paradise of chrome, pink jewels, teddy bears, and the undying liaison between humankind and cuteness. Where cotton candy’s sweetness meets the formality and responsibility of true design, Li enraptures the slippery docility of the campaign. It’s an otherworldly set-up, and his fuzzy cloud-nine approach to photography completed by his genius use of color creates this unapproachable universe of untainted wonder, infatuation, and body decor.
