Ozzy’s Vision for Klättermusen Japan – Defining the New-Gen Urban Youth Style
Klättermusen, the Swedish-born mountaineering brand founded in 1975, are a staple in the hiking scene.
As a company which started as a group of local climbers producing DIY technical gear from a small workshop to becoming one of the best to do it, it’s easy to understand their importance in the genre. Despite their long heritage, they have never become stagnant and remain a staple amongst both outdoor enthusiasts and the fashion-conscious community. This was proved once again when they tapped up Tokyo's paragon of urban fashion, Ozzy’s Vision, to create an editorial that champions the new hybrid style of urbanity that meets technical excellence.
Whilst the styling remains in line with current trends of 00s inspiration, there is undeniably Ozzy flare in here that helps elevate it amongst the sea of others trying to orbit the same scene. We see trademark Ozzy in every image, colliding functional apparel with vintage footwear, all the while injecting UK style and grittiness for a concise and playful take on outdoor fashion.
With the outdoor fashion scene evolving, brands look to new-age pioneers such as Ozzy for fresh takes on their DNA. Rather than swerving too far off their original path, they inject a level of youthful energy to help position them more in line with current and future trends, and not many are better at doing this than the Tokyo talent.
As a proven talent in the fashion scene here in Tokyo, Ozzy’s influence stretches far beyond the confinement of the sprawling capital of Japan. Having close ties with people across the border, the stylist, collector, DJ, and cultural curator pulls together nuances of UK styles and rounds its jagged edges off with undeniable Japanese flare. The result is a truly unique look that is the signature Ozzy style. This is distilled into his work, being capable of pulling off even the most urban styles but enforcing a razor-sharp, contemporary take on them.
Credits:
Stylist: @ozzysvision
Photographer: @_ryotaishii
Models: @kaiseishiomi @signintomibby
